christmas and family | The Naked Decorator

Has anyone seen the Apple Holiday Commercial?

This one…….

Maybe I’m a big ball of mush, but this commercial brought out the waterworks in me. I mean I literally cried!

It’s not everyday that a one and a half minute long TV commercial tells such a great story of love for family and the precious moments that are truly what matters in life.

It was a blessing watching it, and although I know that Apple is ultimately trying to sell me something, it sure as heck didn’t feel like it.

I have learned a few valuable lessons here:

When you have a great product (or service), you don’t have to work hard to sell it
Figure out the desires and needs of your customers and make sure your product or service satisfies those needs
Show your potential customers the benefits of using your product or service
Make sure your prospects don’t feel like you’re always trying to sell them something
Don’t forget that behind every purchasing decision (especially a major purchase) is a person……with emotions. Connect with those emotions

……. and most importantly

Christmas is not just about the presents we give and get. That is a great part of how we celebrate, and who doesn’t love getting presents, but Christmas is more about home and family and love. The things that truly matter.

I hope you enjoyed this commercial as much as I did – it’s not very often I say that.

Take some time for family, friends and of course the joys of home this Christmas Season. There is no better bonding experience than picking out a tree and decorating it as a family