Has anyone seen the Apple Holiday Commercial?
This one…….
Maybe I’m a big ball of mush, but this commercial brought out the waterworks in me. I mean I literally cried!
It’s not everyday that a one and a half minute long TV commercial tells such a great story of love for family and the precious moments that are truly what matters in life.
It was a blessing watching it, and although I know that Apple is ultimately trying to sell me something, it sure as heck didn’t feel like it.
I have learned a few valuable lessons here:
- When you have a great product (or service), you don’t have to work hard to sell it
- Figure out the desires and needs of your customers and make sure your product or service satisfies those needs
- Show your potential customers the benefits of using your product or service
- Make sure your prospects don’t feel like you’re always trying to sell them something
- Don’t forget that behind every purchasing decision (especially a major purchase) is a person……with emotions. Connect with those emotions
……. and most importantly
- Christmas is not just about the presents we give and get. That is a great part of how we celebrate, and who doesn’t love getting presents, but Christmas is more about home and family and love. The things that truly matter.
I hope you enjoyed this commercial as much as I did – it’s not very often I say that.
Take some time for family, friends and of course the joys of home this Christmas Season. There is no better bonding experience than picking out a tree and decorating it as a family
Source: Shutterstock
This Christmas song by Bing Crosby comes to mind
I’d love to hear your thoughts on this Apple TV commercial. Leave me a comment below, and please share this post 
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Have a fabulous Friday!
Be Inspired!
Veronica Solomon
I love that ad. its true what Seth Godin says (at least I think it’s him!) people buy based on how they feel, not on how they think. I’m a big believer in pouring yourself and your love and care into your services – that’s what sticks in people’s minds and makes you stand out.
Absolutely Jo, when you do that, there’s no risk of overselling because people will see the genuine love and care
Yes, I agree it is a wonderful ad with some important lessons to be learned from all of us.
Thanks Terri. We are always learning, we just have to be open to life’s lessons
I did not see that ad yet until now… It shows what family is all about! It’s funny when our family gets together we put up pics of whatever is on our phone and just laugh for hours!
That’s right Rob! What would we do without our phone cameras?
This year I’m giving my grandkids more “presents” that involve time together. Last week I took them out for pizza and to pick out a book that each of them could take home and enjoy. This weekend we’re going bowling. I want them to remember the time I spend with them.
That’s what it’s all about! Good for you Deborah!
First time seeing it!.. Love it.. family is very important..
Very much so Savannah
I just saw this commercial last night, it was well done. Made me want to get an apple!
Yep. I felt the same way Tom
Purchases and essentially all decisions are first made emotionally, then logically. I hadn’t seen this commercial before. Apple did their homework in making this very effective commercial. Bet it shows in their holiday revenue!!
they sure did their homework and it shows
I have not seen this and totally love it too! What a great story they did without being in your face!
Absolutely Stephanie
Apple did do their homework Meli. That’s a great commercial. Thought it was just a kid texting like they do!
That’s exactly what I thought the first time too
Apple marketing at it’s finest.
Oh yes!
I always fast fwd commercials on my dvr but very cute one
thanks for sharing:)
Me too Dani. I don’t like commercials, but this one caught my attention
Awesome video on family! Thanks for sharing! Connecting to another’s emotions is key to human communication.
that’s right Yvonne
Veronica, every time this commercial comes on I stop I’m doing…watch it…and the waterworks begin! I find it moving and very touching. Usually when commercials come on the TV, I leave the room or turn down the volume; either way I don’t pay attention to them. I do like this one, however.
Same here! I usually don’t even watch TV but this one totally moved me, to the point of writing about it
I love advertisements like that where you don’t know who is doing the ad until the end. This is great.
Me too Bradley! I didn’t feel hammered in the head with a product I can’t relate to
Great customer service is important – treat them like family! The commercial made me cry too.
So you’re a ball of mush like me Irene? Lol
I have not seen these before.
How cool, I love it
Thanks Dov. I love it too. It totally spoke to me
I have not seen that video before! I loved it! So touching and shows you what love in a family is like!
It does Jennifer. Thank you
Publix Supermarkets here in Florida make similar-type commercials where you’re not aware it’s even a commercial. They’re shorter, but they are documenting a family event or situation that touches our heart and at the end the Publix logo comes up over the last image … of the meal or something else that can be purchased at Publix. Emotionally, what you’re buying at Publix is the experience, not the food, etc. Very smart marketing. The Apple ad does the same, masterfully! And that’s what people should feel they’re buying from us …
That’s exactly right Sharon. We have to connect with emotions instead of just trying to sell a product
thanks for sharing v, i make a video every year, and it’s amazing how even the smallest moments seem wonderful when displayed in this way. another enjoyable read, as always! happy holidays!
Thanks Jessica. It’s the little things that make life special
A priceless ad that is so touching, I’m wondering how many of us will be doing this very thing…such a great ad
Thanks Gilly! It’s not very often you see an ad like this
Hadn’t seen the commercial. Although I don’t celebrate Christmas, I do celebrate the holiday season, the spirit of the holiday and appreciate you sharing and pointing out the lessons. I’ve been making Thank You Posts on my FB page as my way of showing appreciation. No sale, or discount, etc- pure expression of appreciation. Great blog.
Thank you Roslyn. All the best to you for the holiday season